Currently, Steve Sjoblad is the CEO of Captira Analytical, a cloud-based software, data and analytics firm serving the criminal justice vertical market based in Albany, NY. Additionally, he serves as an advisor to Captira’s parent Intersections, Inc., a NASDAQ listed company (INTX), in its various businesses.
Mr. Sjoblad brings more than forty years of corporate leadership, strategy and marketing expertise to his involvements. Sjoblad spent nineteen years building Fallon McElligott, one of the world’s preeminent creative advertising agencies, where he guided global strategy and marketing programs for numerous corporations including FedEx, Purina, Northwest Airlines, VF Corporation, Porsche Cars NA, Jim Beam Brands and more. He has hands-on experience in virtually every consumer and b-to-b category. He was an original member of the firm and served as its president.
For ten years, Sjoblad has been the principal and owner of a corporate strategy consulting business. His consulting clients include The William Carter Company (children’s fashion), Fair, Isaac & Company (creative analytics firm) Wilson Learning Worldwide (corporate learning), Riordan, Lewis & Haden (private equity), Companion Systems (banking industry supplier), Tattoo Media (Web consultant), Inc., PNV, Inc. (trucking industry infrastructure), Intertox (neurotoxicology), Promedicus (medical software), Health Management Associates (hospital holding company) and more.
For three years, Sjoblad ran Global Consumer Services for Fair Isaac Corporation, a creative analytics firm. Global Consumer Services is a division of the company that repurposes Fair Isaac products for the consumer marketplace, most notably through www.myFICO.com, a consumer empowerment web site and through multiple distribution partners. Also, Sjoblad ran the Fair Isaac Marketing Services business, transforming it into a “precision marketing unit.” Additionally, he was a member of the Fair Isaac Executive Committee and held the position of Chief Marketing Officer.
Sjoblad is a Board member of Schwan’s Foods, a $3.6 Billion international food concern and has served on numerous public and private boards. He also is a board member of SEKTYR International, a technology solutions company serving both government and industry. His non-profit involvement currently includes board seats serving Augustana Care, an assisted living provider and the Minneapolis Heart Institute, a large cardiac practice.